In May 2019, Professor Davy McCracken was invited to speak at the Ethical Farming Conference held at Rainton Farm in south-west Scotland. Ethically produced food is an important emerging market and consumers want our industry to find solutions. The Ethical Farming conference is seen as an opportunity to bring ethical and sustainable innovators together, both practice-based and academic.
The conference supported knowledge sharing across the industry and facilitated future collaboration, across supply chains and between researchers and food producers. It showcased value creation through innovation and ethical consumer-facing propositions, and it explored economically viable, scalable and replicable production methods that place high value on natural capital.
Davy’s presentation was entitled “Scotland’s approach to rewarding public benefits from farming”. A copy can be downloaded here, and a video of the full session that Davy participated in is available: